Friday, December 12, 2008

Free Marketing Ideas Tip Number 1 for Small Business

Introducing the Business Card or Calling Card

Calling card or business card has become a very important partner not only to the business person but equally important for everyone. A calling card bears the most important information of a company or an individual. It contains the name, address, contact numbers, email address, and website if any.

During a business meeting or even just during simple gatherings, calling cards are usually given to formally introduce oneself and or to memory aid. I usually prepare my calling cards for my clients and prospective customers in order for them to remember our discussions and to contact me later on when they need my service. I can start talking about my business after giving my calling card. Calling cards has really helped my business.

One thing good with this tool is that you can choose what information to be highlighted in the card. Definitely only those very important information.

Since calling cards are important, it needs to be professionally designed and the materials should be of high quality. A simple design and the use of cool colors will definitely stand out and will definitely deliver your expectations. If you don't know how to make, design your card, you may contact a local print shop to design your calling card that will fit you needs. The most common size of calling cards is 3.5 inches by 2 inches. So you can start from here. Remember, only the most important information is placed on the calling card. The more information, the more the calling card becomes crowded.

Therefore, make you calling card as simple as possible yet elegant.

Here is the good news. You can already shift your style on the way business card is made. But of course it all depends on your budget. But if you really want to stand-out your card, then the following options can be considered:

PVC Card. Instead of using the common paper business card, you can change the material. Using the pre-cut pvc cards, absolutely you can make a lot of impressions from your client. Although it is a little more expensive but the cost can always be justified.

CD Business Card. This is another new innovation that you can also apply. In the CD you can include a PDF and PowerPoint viewer with your presentations. You can also convert it to flash for easy viewing. The information that you can include are but not limited to your company logo, graphics, sound and even short video clips.
Don’t you think it’s worthy to try this one? I would definitely try this innovative business card idea format.

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